AEG 21604 G Bedienungsanleitung PDF herunterladen (Seite 117)

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 Expand product offering and geographical reach in Solar Solutions sub-segment: With re-

gards to the Solar Solutions sub-segment, Management intends to extend its product offering and

its distribution reach by expanding into new markets, in particular in key geographic growth areas

of Asia and North America. AEG PS Group intends its product offering of inverters (excluding

string inverters). While Management expects to be able to reach this aim through AEG PS Group's

own product development capabilities in Europe, elsewhere this might require the acquisition of

technology and/or product development capabilities, especially in North America. AEG PS Group

also intends to establish new distribution channels with the aim of distributing its inverter product

portfolio more internationally. As at 30 September 2010, AEG PS Group employed approximately

155 service and installation engineers. As the power electronic components are usually the critical

and most complicated parts and interact with the other components of a system, these engineers

have a thorough and complete understanding of the systems into which they integrate AEG PS

Group's products. In order to make use of this valuable expertise, Management intends to put a

stronger emphasis on the provision of turn-key solutions for photovoltaic systems. Management

believes turn-key solutions to be a catalyst and an additional distribution channel for its solar solu-

tions equipment, in particular, its inverters. In line with this strategic goal, AEG PS Group recently

launched its turn-key solutions and its operations and management services offering for photo-

voltaic systems. The recent acquisition of skytron, one of the leading suppliers of monitoring and

control systems for utility scale photovoltaic systems underpins Management's belief in the long

term growth prospects of the photovoltaic industry. Should additional financing be available to

AEG PS Group at attractive terms and conditions, Managements intends to pursue the growth op-

portunities in its RES segment more aggressively than would otherwise be the case.

 Capitalise on the historic engineering strength associated with the "AEG" brand in the

power electronics industry: The “AEG” brand has been established in the electronics industry for

more than 50 years. AEG PS Group uses the “AEG” trademark under a license agreement it has

entered into with AB Electrolux in 2008 (see: “Description of the Issuer - Business of the Issuer -

Material Contracts - Trademark Licensing Agreement with AB Electrolux”). Management believes

that, in the industry in which AEG PS Group operates, the “AEG” brand stands for high product

quality and reliability. Management intends to make use of that favourable perception by using the

“AEG” brand for almost all of AEG PS Group's products and services. Except for its monitoring

and control solutions for photovoltaic systems which will remain under the skytron brand, all

products and services which are currently offered under a different brand are intended to be re-

branded to the “AEG” brand.

 Restructure and focus the EES segment on servicing large key accounts through a lean or-

ganisational structure: In its EES segment, AEG PS Group reported an operating loss of

EUR 13.7 million in the first nine months of 2010. Management intends to restructure the EES in

order to reach a higher level of organisational efficiency in order to return to an adequate level of

profitability. To this end, a thorough review of the EES segment is currently being conducted. Re-

structuring measures shall be implemented once this review process results in a sound understand-

ing of cost-cutting potential. These could include a focus on certain key regions and vertical end-

markets, a reduction of workforce, a decrease in distribution costs and R&D spending and similar

other measures. Management intends to focus the EES business on serving profitable industrial

key accounts. In addition, Management intends to focus on selected applications that it deems to

be promising, such as LED lighting, hybrid DC telecommunication solutions and hybrid solar so-

lutions.

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